ode to smaux

I have spent the last few weeks working on socohost.com, a new hosting company that I aspire to create. I have done some math in Excel, doing some projections, CVP analysis and so forth, and the business is not as viable as I thought it might be. I have learned one important lesson. and the following sums it up:

• Train yourself to pause and separate from your instincts anytime something feels free or discounted. This is especially true if the discount is somewhat mathematically involved or complicated.

To add on to what is stated above-- do the math as soon as possible. the numbers do not lie. they are not complicated or confusing. It will give you vision. There is  no shame in quitting. Tweak your approach. That is what I will do now. My original plan is not as viable as I had hoped, so I will come up with another one that is viable.

-Az